Televisa, the World´s leading Spanish language media corporation, selects Civolution´s teletrax for advertising verification

Eindhoven, Netherlands, June 23rd, 2009 - Civolution, the leading provider of technology and services for identifying, managing and monetizing media content, today announced that Mexican broadcaster Televisa, working in tandem with leading Spanish systems integrator Tedial, has selected its Teletrax offering to provide broadcast advertising verification services.

`As the largest media company in the Spanish-speaking world, it is essential for Televisa to protect its content but equally to control usage and manage media inventory. We found in Civolution the ideal partner to provide Televisa with the right tools to manage their video advertising assets,’’ said Emilio Lopez Zapata, CTO of Tedial. ‘’Watermarking is an exciting technology in today’s media world and it will play a crucial role in the media lifecycle, helping safeguard content value and revenues.´

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