Forensic watermarking introduce an efficient deterrent against piracy of copies of content.
It is the mean by which a unique identifying code is inserted into a media asset. By adding a unique identity disseminated throughout a media, that piece of content becomes identifiable as well as its owner.

Digital watermarks are used to enforce contractual usage agreements between a content owner and the intended recipient . It provides proof of misuse and link back to the source of a leakage.

Video and audio watermarking provides a different approach to digital rights management (DRM). While DRM systems is based on blocking or limiting content access, video/audio watermarking does not restrict consumption. Instead it let the owner of a piece of content to enjoy content on any device but provides accountability - a mean, should content be linked on the internet for instance, to trace back the original source of the leakage.

Civolution’s forensic watermarking finds applications in:

- Pre-release, distribution, post-production and repurposing

- Digital cinema

- PayTV