In the era of digital broadcasting and with many new ways of watching TV content, accurate audience measurement has become more difficult. Audience Measurement services must now report more accurately and reliably from a larger number of channels, delivered through a fast-changing and diverse mix of broadcast platforms, and consumed either in real time or time-shifted mode. That’s why Civolution has introduced NexTracker – Audience Measurement.
Designed for easy and automated use by media research institutes, NexTracker – Audience Measurement makes identification of media listened to and watched by people straightforward — even with time-shifted catch-up TV and podcasts. Thanks to Civolution’s watermarking technology that can be inserted and detected live or off-line, the line of technology devices can be easily integrated into broadcast play-outs, within catch-up TV/Podcast services, and into third party panelist audimeters.
The watermarking technology ensures that NexTracker – Audience Measurement is imperceptible to consumers though robust to processing occurring along broadcast chain. And it allows instant retrieval of valuable information about the audience and broadcast, such as the content and channel ID, airing time or catch-up TV/podcast-watched, and if it was listened to by a panelist.