Forensic watermarking introduces an efficient deterrent against pirated copies of content.
It is the means by which a unique identifying code is inserted into a media asset. By adding a unique identity disseminated throughout a piece of media, that content, along with its owner, becomes identifiable.
Digital watermarks are used to enforce contractual compliance between a content owner and the intended recipient. It provides proof of misuse and a link back to the source of a leakage.
Video and audio watermarking provides a different approach to digital rights management (DRM). While DRM systems are based on blocking or limiting content access, video/audio watermarking does not restrict consumption. Instead, it lets the owner of a piece of content enjoy that content on any device, while still providing accountability - a meaning that, should content be leaked on the internet, for instance, that content is traceable back to the original source of the leakage.
Civolution’s forensic watermarking finds applications in:
- Pre-release, distribution, post-production and repurposing
- Digital cinema