Forensic watermarking introduces an efficient deterrent against pirated copies of content.
It is the means by which a unique identifying code is inserted into a media asset. By adding a unique identity disseminated throughout a piece of media, that content, along with its owner, becomes identifiable.
Digital watermarks are used to enforce contractual compliance between a content owner and the intended recipient. It provides proof of misuse and a link back to the source of a leakage. It is one of the most powerful means to protect media content.
Video and audio watermarking provides a different approach to digital rights management (DRM). While DRM systems are based on blocking or limiting content access, video/audio watermarking does not restrict consumption. Instead, it lets the owner of a piece of content enjoy that content on any device, while still providing accountability - a meaning that, should content be leaked on the internet, for instance, that content is traceable back to the original source of the leakage of content piracy.
Civolution’s forensic watermarking finds applications in:
- Pre-release, distribution, post-production and repurposing
- Digital cinema