Challenge
More than just a tool to watch films, sports or play games, the set top box is today becoming an interactive entertainment platform on which multiple services are offered. What if a set top box provider could offer rich, personal interactivity with advertising messages when a viewer is watching a specific program? Advertisers could better target and refine their offering while consumers would better engage with the ads to which they’re exposed.

Solution
NexTrigger – Interactive Triggering allows content to be identified on the fl y, triggering applications linked to the identified watermark. With a watermark being applied every second to media content, a precise and targeted ad or promotion could be triggered. Using his set top
box, the viewer could interact with the ads by retrieving additional information about the product or make a purchase on the spot.

Benefits

• Additional revenue streams from advertising
• Create dedicated and targeted marketing channels, transparent for any means of distribution
• Enable enhanced customer experience and interactive customer participation
• Enable behavioral advertising capabilities by monitoring real time customer response

Download the NexTrigger – Interactive Triggering leaflet here