Civolution to Receive Emmy® Award for Pioneering use of Steganography in its Forensic Watermarking Solutions

Discussing Civolution announcing that it is to be awarded an Emmy for its steganographic watermarking technologies, Alex Terpstra, Chairman of Civolution said: “We are truly delighted to have been awarded a Technology and Engineering Emmy® from the National Academy of Television Arts & Sciences.”

Civolution, the leading provider of forensic watermarking technology and solutions, today announced that it will receive a Technology & Engineering Emmy® Award from the National Academy of Television Arts & Sciences for its work in Steganographic Technologies for Audio/Video, such as its NexGuard forensic watermarking solutions. The award will be presented to the company at a ceremony on January 8’th, 2016 at the Bellagio Hotel during the Consumer Electronics Show (CES) in Las Vegas, USA.

Steganography is the practice of hiding information in an object such as an image or video. NexGuard forensic watermarking solutions hide various digital identifiers in the frames of a video or a movie. These digital identifiers can be inserted in content in the pre-production or distribution process, at the digital projector in a cinema or even down to the level of an individual set-top box or screen. In the event of the illegal misuse of content the NexGuard digital watermarks enable its customers to find, shutdown and potentially take legal action against the source of a leak.

“We are truly delighted to have been awarded a Technology and Engineering Emmy® from the National Academy of Television Arts & Sciences,” said Alex Terpstra, Chairman of Civolution. “This award confirms the importance of watermark applications in the battle against piracy of the worlds most valued entertainment content from which annually billions of dollars of content revenues are derived.”

“This Emmy® Award for ’Steganographic Technologies for Audio/Video’ is well deserved industry recognition for the technologies created by our very talented team,” said Jaap Haitsma, CTO of Civolution. “This accolade, the most prestigious for video technology & engineering, is reward for many years of research and development.”

As the underlying technology for forensic watermarking, steganography has had a significant positive impact on the Television and Motion Picture industries by adding traceability to content during creation, distribution, and consumption, a strong deterrent against piracy. From its specification as an essential part of digital cinema security to being the core technology for broadcast monitoring, tracking of pre-release files, disc screeners and eScreeners, forensic watermarking powered by steganography is an essential tool in the prevention of illicit redistribution.

The R&D teams at Civolution’s NexGuard and its predecessor companies Philips, Thomson and Nextamp drove much of the innovation for the development and commercial deployment of these technologies. The NexGuard forensic watermarking solutions are designed to meet the full array of evolving security challenges facing the Television and Motion Picture industries across Digital Cinema, Pre-Release, PayTV and Online deployments.

 About Civolution

Civolution provides the most widely deployed forensic watermarking solutions in the movie and entertainment industries across the globe. The company’s NexGuard product range is an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies and applications. Follow us on Twitter: @NexGuard and LinkedIn.

For more information visit: www.civolution.com and www.nexguard.com

Media Contacts:

NexGuard                                                                                          Platform PR

Harrie Tholen                                                                                    David Bramley

+1 347 493 4640                                                                            +44 (0)20 7486 4900

harrie.tholen@civolution.com                                                     david@platformpr.com

 

 

Teletrax and 4C Join Forces to Power the Future of Advertising

4cTeletrax’ TV Analytics and TV Synced Ads Capabilities to Complement 4C’s Social Advertising and TV Measurement and Planning Software.

4C, a data science software company that is powering the future of advertising, today announced that it has completed the acquisition of Teletrax from Civolution. Teletrax provides the world’s most advanced and accurate solution for real-time television analytics and cross-screen synchronized marketing campaigns. The combined company, which will operate under the 4C brand and constitutes over 140 employees across eight international locations, will represent the most comprehensive global platform for social and TV advertising.

4C specializes in the application of data science to deliver marketing software products. It built the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also offers a Measurement and Planning solution that improves TV advertising by providing insight into the behavior of 1.5 billion unique social media users across 250,000 interest categories, 50,000 brands, 6,000 TV programs, and 41 languages. Furthermore, by combining data from set-top boxes, ad scheduling, and TV ad occurrences, 4C can address millions of households and provide TV verification for advertisers, agencies, broadcasters, and operators.

Teletrax was acquired from Civolution, the leading provider of technology and solutions to identify, manage, and monetize media content, which started as a spin out of Royal Philips Electronics in 2008. Teletrax’ technology complements the 4C offering by adding additional data sources and functionality for real-time TV analytics, including monitoring over 2,100 channels across 76 countries for both program content and advertisements. In addition, Teletrax offers TV synced ads, which identifies commercials within three seconds of broadcast and triggers digital campaigns for synchronization and/or competitive response. These ads can be delivered through social, video, display, and search channels across mobile, desktop, and television devices for truly integrated marketing.

“For 4C, Teletrax presents an enormous growth opportunity across human resources, products, clients, and geography,” stated Lance Neuhauser, CEO of 4C. “We’re going long on media convergence and the combination of 4C and Teletrax puts us in a unique position to deliver more value for our clients through social and TV advertising.”

“We could not be more excited about the combination of 4C and Teletrax,” said Alex Terpstra, CEO of Civolution, who will join 4C as Managing Director of EMEA while remaining on the Civolution board of directors. “Both companies share a vision for the future of advertising and offer best-in-class software solutions. Teletrax clients will soon enjoy 4C’s unique ability to unlock the power of social connections in driving advertising effectiveness, while 4C’s clients gain access to our real-time TV analytics and TV synced advertising offerings. It truly is a win-win for everyone involved.”

Following the transaction, Sake Bosch, Managing Partner of Civolution’s investor, Prime Ventures, has joined 4C’s board of directors. To enable the transaction and provide for additional growth capital, 4C has closed further investment led by Jump Capital.

About 4C 
4C is powering the future of advertising with software that improves media planning, measurement, and buying. A data science company, 4C provides brands, agencies, and networks with actionable audience insights that drive measurable value. 4C’s products leverage more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The output is increased advertising effectiveness and efficiency across social, mobile, digital, TV, and more. 4C built the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C is also the only company in the world to combine data from set-top boxes, ad occurrence, ad scheduling, and social media for TV ad measurement, planning, and verification at scale. The company has offices in Chicago, New York, Seattle, and Singapore. Visit www.4CInsights.com for more information.

About Teletrax

Teletrax is the world’s most accurate and technologically advanced real-time TV analytics and TV synced ads solution. Using its industry-leading content identification platform and network, Teletrax identifies in real-time what’s airing on TV on over 2,100 channels in 76 countries. It provides unique insights to content/rights holders and capabilities for cross-screen marketing campaigns, bridging the gap between TV and digital. Teletrax was formed as a business line of Civolution, the leading provider of technology and solutions to identify, manage and monetize media content. With headquarters in Eindhoven, the Netherlands, Teletrax has additional locations in London, Los Angeles, and New York. For more information, visit www.Teletrax.tv.

About Civolution

Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company was founded in 2008 as a spin out from Royal Philips Electronics and created an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies based businesses in the areas of TV Analytics and TV Synced advertising (Teletrax), Audience Management and Second Screen Synchronization (acquired by Kantar Media in 2014), and Forensic Watermarking for pre-release, digital cinema, PayTV and streaming applications (NexGuard). Civolution is backed by Amsterdam based Prime Ventures. For more information, visit www.Civolution.com.

Media Contacts:

4C

Stephen Sumner
Lightspeed PR
1-845-489-0612
stephen@lightspeedpr.com

Teletrax/Civolution

David Bramley
Platform PR
+44 (0)20 7486 4900
david@platformpr.com

Civolution to focus on its NexGuard Forensic Watermarking business following the completion of the sale of its Teletrax business to 4C

Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced the completion of the acquisition by 4C of Teletrax, its TV Analytics and TV Synced Ads business.

The acquisition of the Teletrax business unit and its expertise, technologies, solutions and its extensive TV monitoring infrastructure covering more than 2,100 channels across 76 countries puts 4C in a unique position to deliver value for its clients through social and TV advertising and cross-screen marketing campaigns. The full Teletrax team of approximately 70 employees, located across Eindhoven, The Netherlands, London, New York and Los Angeles merges with similarly sized 4C.

Following the transaction, Sake Bosch, Managing Partner of Civolution’s investor Prime Ventures has joined 4C’s board of directors. Civolution CEO, Alex Terpstra, remains on the Civolution board and also joins 4C where he assumes the position of Managing Director, EMEA. Additionally, Harrie Tholen, SVP Sales & Marketing at Civolution’s NexGuard business, now becomes Managing Director of NexGuard, taking over the day-to-day management.

Since the formation of Civolution as a spin out of Royal Philips Electronics in 2008 it created a portfolio of watermarking and fingerprinting solutions powering a variety of applications. This transaction is the second successful exit of a Civolution business unit, following the December 2014 sale of its Audio Watermarking business to Kantar Media.

The exits of its Audio Watermarking and Teletrax businesses enable Civolution management and its R&D resources to focus entirely on content protection through its NexGuard forensic watermarking business, which continues to provide world-leading technologies and solutions that help media companies fight content piracy, be it in (post-)production, digital cinema, Pay TV,  VOD or OTT streaming.

“This exit of the Teletrax business unit marks a fantastic opportunity for 4C and Teletrax, who share a vision for the future of advertising and offer best-in-class software solutions. Teletrax clients will enjoy 4C’s unique ability to unlock the power of social connections in driving advertising effectiveness, while 4C’s clients gain access to our patented real-time TV analytics and TV synced advertising offerings,” says Alex Terpstra, CEO, Civolution. “This milestone furthermore enables Civolution to be even more laser-focused on its industry leading NexGuard forensic watermarking solutions against the illegal re-distribution of content, the greatest piracy threat facing the content industry today.”

How NexGuard enables the content industry to defend against illegal content re-distribution

To counteract piracy, NexGuard forensic watermarking enables the identification of the individual user or subscriber who has illegally redistributed content. By adding a unique identifier disseminated throughout a piece of media, that content, along with its source, becomes traceable.

NexGuard’s solutions enable digital watermarks to be used to enforce contractual compliance between a content owner and the intended recipient, being a business partner or a consumer. It provides proof of misuse and a link back to the source of a leakage, pinpointing piracy all the way back to its original source by creating a unique, imperceptible and permanent identification for each media asset. This can be achieved either by watermarking individual media file copies, individual OTT streams or the video in each individual Pay TV set-top-box or Smart TV. In the case of live content re-streaming, NexGuard enables the service provider to identify the rogue subscriber and stop the associated illegal stream within minutes.

“NexGuard forensic watermarking represents a powerful and decisive deterrent to pirates where traditional content protection schemes can no longer provide protection. With so much at stake, it is critical for content owners and service providers to react promptly to the illegal use of their content” said Harrie Tholen, Managing Director, NexGuard.

About Civolution

Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company was founded in 2008 as a spin out from Royal Philips Electronics and created an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies based businesses in the areas of TV Analytics and TV Synced advertising (Teletrax), Audience Measurement and Second Screen Synchronization (acquired by Kantar Media in 2014), and Forensic Watermarking for pre-release, digital cinema, pay-TV and streaming applications (NexGuard). Civolution is backed by Amsterdam based Prime Ventures. For more information, visit www.civolution.com.

About Prime Ventures

Prime Ventures is a leading venture capital and growth equity firm focused on investing in European companies in the technology and related industries. The firm has invested in companies in the Benelux countries, Germany, France, Spain, United Kingdom, Denmark, Finland and Sweden. From its offices in The Netherlands and the UK the independent partnership manages over half a billion euro in committed capital.

For more information, visit www.primeventures.com.

Media Contacts:

NexGuard                                                                                         Platform PR

Harrie Tholen                                                                                  David Bramley

+1 347 493 4640                                                                           +44 (0)20 7486 4900

harrie.tholen@civolution.com                                                 david@platformpr.com

Teletrax Launches TV Synced Ads Campaign Analytics Service

We’re very pleased to today launch a new insights-driven analytics service which helps clients easily connect results from TV and online campaigns to better measure campaign performance.

This new Campaign Analytics tool provides advertisers and agencies with a deeper understanding of the performance of TV Synced Ads campaigns as well as audience scale and engagement rates. It shows, for example, attribution of impressions per TV channel and TV spot to analyse campaign performance.

Pim Hertogs, Product Manager Advertising Solutions, states: “The Teletrax TV Synced Campaign Analytics service helps clients clarify the economic value of TV sync. Both historical (non TV Synced) as well as actual TV Synced digital campaign data, can be analysed in relation to TV activity during similar time periods. This service is offered by Teletrax as part of its TV Synced Ads platform.”

“We believe this sophisticated tool will add value for both TV media planners and digital planners. It highlights when certain TV placements work better than others. It gives insights into the best performing creative in both TV and digital, and also how the KPIs stack up for the TV campaign itself in comparison to sync and non-synced campaigns.”

The new Teletrax Campaign Analytics service is on show during Cannes Lions this week and will be available to clients to trial as of next week.

Alternatively if you would like to contact us by clicking below we can arrange a demonstration.

“This is part of our ongoing commitment to release services and products that help align linear TV with digital marketing”, adds Andy Nobbs, Chief Commercial Officer, Teletrax.

teletrax-image-updated

Teletrax TV Analytics Solution enables Accurate Decision Making for Twentieth Century FOX Licensing Business.

Teletrax, a Civolution company and the leading provider of real-time TV analytics and TV synchronized ads, today announced that Twentieth Century FOX Television Distribution has renewed its contract for international broadcasting monitoring services that provide real-time data on Twentieth Century FOX content airing on TV. Twentieth Century FOX Television Distribution staff, including marketing, research and sales, use the data provided by the Teletrax TV Analytics solution to help them develop solutions that better meet their evolving distribution business and customer needs.

“The Teletrax data-sets equip us with the understanding we need to make informed and timely decisions for our international content distribution,” says Scott Gregg, EVP Sales Operations, Twentieth Century FOX Television Distribution. “The Teletrax monitoring service enables us to identify, in near real time, when a FOX feature film, specific television episode or any other FOX title has been telecast outside of the U.S. and Canada. This enables us to fortify ratings analysis and planning for all of our licensing activity.”

Teletrax TV Analytics provides real-time data on where and when movies and TV programming are broadcast. The Teletrax infrastructure monitors over 2,100 channels in more than 70 countries, including all 210 US DMAs and top 25 Hispanic markets. The granular data measures down to the exact number of seconds content ran. The data is provided through automated dashboards to drill-down or provide useful overviews.

“We are delighted that Twentieth Century FOX has chosen to continue its long-term partnership with Teletrax,” said Andy Nobbs, Chief Commercial Officer at Teletrax. “There can be no better reward for our efforts than to continue to provide a critical service to one of the world’s largest and most prestigious content providers.”

“Our Teletrax TV Analytics solution helps amplify the power and reach of content by providing real-time local and international data that can be used by Twentieth Century FOX to control and measure how content airs globally. As distribution becomes increasingly complex and localized, it’s critical for content businesses to be able to measure success in almost real-time, which is what Teletrax Monitoring delivers.”

fox

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For more information:

Andy Nobbs

Chief Commercial Officer, Teletrax

Tel: +44 (0)207 845 7370

andy.nobbs@civolution.com

Segolene Roche

Platform PR

Tel: +44 (0)20 7486 4900

segolene@platformpr.com

About Teletrax

Teletrax is the world’s most accurate and technologically advanced real-time TV analytics and TV-synced ads solution. Using its industry-leading content identification platform and network, Teletrax identifies in real-time what’s airing on TV on over 2,200 channels in more than 60 countries. It provides unique insights to content/rights holders and capabilities for cross-screen marketing campaigns, bridging the gap between tv and digital. Teletrax is a brand of Civolution, the leading provider of technology and solutions to identify, manage and monetize media content. Follow us on Twitter: @teletrax

About Civolution

Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies and applications, which are provided by two business units:

  • Teletrax provides real time TV analytics and synchronized advertisements, servicing the broadcast and digital media industry.
  • NexGuard is the world leader in forensic watermarking, providing solutions for forensic marking of media assets in pre-release, digital cinema, pay TV and OTT streaming.

Follow us on Twitter: @civolution