Civolution offers second screen and smart TV app developers new avenues for user engagement and monetization with content-triggering services
Los Angeles, CA – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces that it will be demonstrating its new real-time content triggering service at the 2012 International Consumer Electronics Show (CES). The new service enables synchronized ad delivery to second screen applications by leveraging Civolution’s extensive broadcast monitoring infrastructure of more than 1,700 TV channels worldwide, of which more than 1,250 are national and local channels in North America covering all 210 Designated Market Areas.
Civolution’s newest offering for 2nd screen and smart TV application providers, as well as social TV platforms, is a server-side content triggering service that provides real-time recognition of broadcast content such as advertisements, movies, TV series, music, and more. By automatically notifying application providers in real time of what content is airing on which channel, the service allows for the synchronization of value-added functionality such as content-specific background information, hyperlinks, and synchronized social newsfeeds, all within the developer’s second screen or smart TV applications. The application provider can thereby offer users a more powerful and engaging TV-synchronized experience.
In addition, the service enables application providers to work more deeply with advertising agencies and brands to further monetize their app platforms. Through Civolution’s real-time ad identification and triggering service, to be demonstrated at CES, synchronized ads or ad-interactivity can be delivered to 2nd screens, extending the advertising experience over multiple screens in a synchronized manner.
The new content-triggering service complements Civolution’s award-winning SyncNow - 2nd screen synchronization solution. Upon client-based identification through audio watermarking or fingerprinting, the SyncNow product enables identification and synchronization between broadcast, on-demand or recorded television content and interactive applications on devices such as a tablets, smartphones or laptops. Additionally, Civolution is providing automatic content recognition technology for integration with smart TVs, enabling all the value-adding opportunities of SyncNow on the larger main screen of the TV set itself. Adding the new server-side content-triggering service allows for a perfect balance between functionality and scalability over hundreds of TV channels and many millions of consumer devices. CES marks the introduction of the solution’s new brand name SyncNow, replacing the previous title, VideoSync.
Civolution’s SyncNow technologies and content-triggering service will be on display at CES, along with the company’s media-protection solution NexGuard - PayTV, which enables Premium VOD offerings. SyncNow - 2nd Screen will be seen in action by two of Civolution’s application partners ConnecTV and Ex Machina.
Note to editors: If you would like to meet Civolution at CES (South Hall 4, Booth #35431) or find out more about the company’s Media Monitoring, Media Interaction and Media Protection solutions, please contact Beck Media & Marketing’s Sabrina Pietryga (North America): sabrina@beckmedia.com, (T) +1 310 300 4814 or Platform’s Sally Douglas (Europe): sally@platformpr.com, (T) +44 (0)207 486 4900 or. Stay tuned, more developments coming soon!
SyncNow and NexGuard are trademarks of Civolution B.V.
For a PDF of the full press release, please click here>>
