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TV-Synced Ads – CEO interview : Video

Alex Terpstra, CEO Civolution talks about TV Synchronized Advertisements.

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Equipment and Software

Watermarking

SyncNow Promedia Plugin

The SyncNow Promedia plugin is a software solution optimized for easy integration within post-production facilities.

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SyncNow Live AES Box

This robust and standalone hardware-based solution allows for easy integration within any live feed, including production and playout centre workflows.
More info about Axon solutions can be found at www.axon.tv

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SyncNow - SDI Live Embedder

This robust and standalone hardware-based solution allows for easy integration within any live feed including production and playout centre workflows.
More info about Axon solutions can be found at www.axon.tv

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SyncNow File Embedder Suite

The SyncNow File Embedder Suite is a software solution optimized for easy integration within post-production facilities.

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SyncNow for second screen

Accurately synchronizing companion devices with TV programs in real-time.

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Fingerprinting

SyncNow Fingerprint Generation Suite

The SyncNow Fingerprint Generation Suite is a software solution to generate reference fingerprints (including associated metadata) and is optimized for easy integration within content creation workflows.

SyncNow Fingerprint SDK

The SyncNow Fingerprint SDK is a software solution for Mobile app development. The Fingerprint SDK consists of libs and API for automatic content recognition on connected devices.

SyncNow for second screen

Accurately synchronizing companion devices with TV programs in real-time.

Download Spec Sheet

TV Synchronized Ads

Real-time ad recognition and triggering

Our platform automatically identifies commercials on TV in real time and at scale.
We use our global TV monitoring network to actually scan the broadcast video for advertisements as they air on TV (2).
Civolution operates a sophisticated ad harvesting process to keep the TV advertisement database up-to-date at all times (1).

Upon identification of the ad the system sends a trigger to the agencies’ bidding and ad placement platforms (3). These platforms then bid in real time for inventory on social, mobile and online.

Within seconds of an ad airing on TV a TV-synced ad appears on the consumer digital screen (social, mobile, online). No need for a special app, no need to push buttons.

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Empowering cross-device marketing globally

Amplify your message, improve brand exposure, and ultimately increase ROI on advertising spends.

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SyncNow Ads

For TV-synced Ads, On device sync and TV ad analytics.
Creating deep experiences for engaged audiences and improve your performance with real-time global data.

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FAQ - TV SYNCED ADS

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SyncNow Ads – terms of use

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Contact An Expert