TV has been the advertiser’s preferred medium for decades, mainly due to its ability to reach large audiences. The rise of the web has challenged this position by restructuring the advertising landscape through the two-way nature of this network, and the potential for programmatic advertising, enabling brands and agencies to target, engage and act on audience interactions.Watch Now
TV Synced Ads
- Powerful and easy to implement advertisement detection
- Real-time identification of TV commercials (“trigger-as-a-service”) on largest monitoring footprint of 2200+ channels, 60+ countries
- Enables digital ad deployment within seconds of identified TV spot [50,000+ TV commercial database; identifies 500,000+ commercials worldwide each day]
- Inter-operable with all direct and programmatic/RTB digital ad platforms
- Bridges gap between TV & digital platform amplifying effectiveness of both
- Create cross-platform campaigns that harmoniously sync together for a multi-tasking demographic such as millennials
- Capture your target audience by reaching them on all digital interfaces and devices for those going online during commercials
- Get better yield out of your digital buys by having intelligence on television broadcasts that can complement your brands
TV Synced Ads
In order to reclaim effectiveness TV advertising has to become cross platform. TV synced ads provide agencies and brands with an opportunity to re-engage with their TV viewers and make their campaigns actionable. TV synced ads will extend the reach of the TV commercial into Digital and amplifies the brand message. TV synced ads combine the reach and emotion of TV with the transparency and target-ability of Digital.
The concept behind TV Synced Ads is simple: you see an ad on TV and within seconds the same – or complimentary- ads appear on your digital screen. Either social , mobile or online. No need for a special app, no need to push buttons. With Teletrax’s TV-Synced Ads platform we leverage the existing real time programmatic buying ecosystem.
Our service bridges the gap between TV and Digital and lets TV advertisers reconnect to their audiences on Digital. Our Advertisement Triggering Service uses Teletrax’s ADDB (Advertisement Database), the world’s largest independent and most comprehensive global commercials database. Teletrax has created an Intelligent Advertisement Harvesting process allowing for near real time tagging of newly broadcast TV advertisements. Teletrax stores the unique fingerprints and key metadata such as brand name, product name and product category of each individual advertisement in the database. The Teletrax ADDB services tens of millions of fingerprint queries per month.
Using Open Signals to Drive Awareness and Dramatically Improve Performance.
An entertainment brand was looking to drive awareness and improve ROI for the launch of their big-budget summer blockbuster action movie. Summer movie season is highly competitive and driving impact during opening weekend is crucial for the success of a launch.
UK Telecom Operator
Automatically sync TV advertising digitally across, display, mobile, and social media.
To coincide with the TV launch of a UK mobile operator campaign, our Ad tech partner launched a Sync campaign powered by Civolution’s SyncNow to reach a maximum audience across multiple platforms. The aim was to catch the user when the eyeballs move away from the TV during the ad break and go to the second screen
A FMCG Brand
Improve their digital performance while seeing the direct correlation between TV placements and digital transactions, making ads on TV actionable in digital.
To boost the sales of a consumer good (FMCG), our agency partner used a TV-Synced campaign powered by Civolution’s SyncNow to reach a maximum audience across multiple platforms. The aim was to catch the user when the eyeballs move away from the TV during the ad break and go to the second screen.
Automatically buy ads via Facebook Exchange (FBX) within seconds of when the ad spots aired on TV.
Brand Networks and Civolution worked together on the first TV-Sync campaign allowing brands and agencies to buy Facebook ads in complete synchronization with TV commercials.
- Full data on the play-out of your paid and earned campaigns across television in real-time
- Simple and automated dashboards of to show your campaign performance against competition
- Insight into the full as-run schedule of the television networks where you buy inventory
- The only truly global view of all paid and earned media campaigns on 2,200 channels across 60 countries
- Get better information, faster than other brands and agencies about what is happening on TV
- Save time and money spent waiting on post-run logs and working on spreadsheets
- Have a more accurate ROI measurement by knowing your earned reach
- Keep track of how well your campaign is performing against goals
How it Works
Teletrax – TV Analytics gives brands and agencies immediate access to what is happening on television, whether it is your paid campaign, competing ads, or earned media through PR efforts. By spending the past 10 years building the most reliable content-identification technologies and expanding the world’s largest system for analysing television content, Teletrax advertising services provide useful information so that you can take action.
Film & TV
- Real-time information on where your movies and television episodes are broadcast
- Simple interface for getting automated dashboards to give you a big picture of your content reach
- Know exactly how much of your content was broadcast down to the exact seconds of video
- The only truly global infrastructure consisting of over 2,200 channels and over 60 countries including all 210 US DMAs and top 25 Hispanic markets
- Recognize revenue faster by having immediate knowledge of who aired your content
- Gain incremental revenue by confirming overages by networks that licence your content
- Find out if global broadcasters are airing your content without licenses to collect payments
- Integrate information to optimize workflow for contract compliance of your licensees
How it Works
As an entertainment conglomerate that own thousands of hours of content, you recognize large revenues from licensing these television episodes and movies to television networks overseas. However, without ensuring that licensees are holding to your terms millions of dollars can be lost. Teletrax gives entertainment groups accurate, independent confirmation of every broadcast to hold networks to agreements. Teletrax provides data regarding the detection of a studio’s owned content on a continuous basis with full access to the data in the Teletrax web portal. The content is delivered to Teletrax through FTP and coded with relevant metadata.
- Real-time information on where your news stories end up on television
- Access to global heat maps that indicate which stories are popular in different countries
- Automated system for tracking any video related to your brand
- The only truly global view of earned media campaigns on 2,200 channels across 60 countries
- Understand the popularity of different news stories by using instant information
- Monetize your content faster with exact confirmation of channels using your footage
- Discover illegal use of your content to and take legal action when necessary
- Improve your operational efficiency by integrating confirmation with distribution and accounting teams
How it Works
The news footage you produce informs the world of breaking news. In order to get proper credit for the rebroadcast of your footage there will need to be proper evidence of which footage and how much of the footage was used. Teletrax is the only global television system that can give you real data on how your news footage is being adopted into television programs worldwide. With instant information in simple dashboards, Teletrax allows you to provide affidavits to media outlets with precise, independent confirmation that networks have used your content.
- Real-time information for every broadcast of any sponsored content wherever it airs
- Ability to find the cumulative exposure of brand logos throughout sporting events
- Tools to manage information in live dashboards regarding when and where sponsored footage plays
- Access to exposure on local broadcasts in 210 DMAs and international coverage in 60 countries
- Find additional reach and value of sponsorships to get improved ROI valuations
- Get information every day without having to wait for reports from other agencies
- Find both local and international reach for sponsored footage
- Get automated data into your process without relying on manual methods prone to human error
How it Works
For brands and sports leagues it can be difficult to obtain complete information on additional reach obtained through rebroadcasts of sporting events on various news shows. This is value that a brand isn’t fully recognizing when focusing only on the live TV audience. Teletrax automates the process of measuring television exposure of a sponsored event for original broadcasts and replays on sports highlight shows and news programs both locally and globally. With live dashboards and daily alerts you can know precisely how much value a sponsorship provides to a brand.
Equipment and Software
TV Synchronized Ads
Real-time ad recognition and triggering
Our platform automatically identifies commercials on TV in real time and at scale.
We use our global TV monitoring network to actually scan the broadcast video for advertisements as they air on TV (2).
Teletrax operates a sophisticated ad harvesting process to keep the TV advertisement database up-to-date at all times (1).
Upon identification of the ad the system sends a trigger to the agencies’ bidding and ad placement platforms (3). These platforms then bid in real time for inventory on social, mobile and online.
Within seconds of an ad airing on TV a TV-synced ad appears on the consumer digital screen (social, mobile, online). No need for a special app, no need to push buttons.
Empowering cross-device marketing globally
Amplify your message, improve brand exposure, and ultimately increase ROI on advertising spends.Download Spec Sheet
For TV-synced Ads, On device sync and TV ad analytics.
Creating deep experiences for engaged audiences and improve your performance with real-time global data.
FAQ - TV SYNCED ADSDownload Spec Sheet
Watermarking and Fingerprinting for TV Analytics
Teletrax for television monitoring provides multiple technologies for watermarking and/or generating reference fingerprints for use with client material. All of the technologies work with HD or SD content. Some are optimized for use with live or taped content while others are best used with file-based material.For More Details Download