Solutions for

Advertising

Reaching your consumers in a fragmented media world

Global TV

$209bn

Global TV ad spending (2013): $209.1 billion

children

95%

Children aged 6-11 learn about movies from TV commercials, compared to 85% for trailers

Grow

83%

Programmatic will grow from 23% (2011) to 83% in (2017) of all advertising

Brands / Marketers

Amplify the effectiveness of your TV ads and magnify the impact of your ad across multiple screens

Marketing

Viewers’ attention for TV programming and TV ads is challenged by the use of companion devices— especially during commercial breaks when TV audiences are increasingly focusing on their second screens. As a result, TV advertising has become less effective.

SyncNow

Our platform automatically identifies commercials on TV, in real time and at scale. We use our global TV monitoring network to scan the actual broadcast video for advertisements as they air. Upon identification of a TV ad, we send a trigger to the agency’s bidding and ad placement platforms. These platforms then bid in real time for inventory on social, mobile and online.

Features and Benefits

  • Integrated with leading DSP/RTB platforms
  • Truly real-time identification
  • TV monitoring network with global footprint
  • The world largest independent advertisement database
  • Rich metadata and reporting

Consumers encounter your brand on television more than any other medium. Full knowledge of how your brand is connecting with consumers starts with grasping your paid and earned media coverage on a global scale.

Teletrax

Teletrax gives you an easy way to know what is happening with your brand on television.  For your paid campaigns, Teletrax has an astonishingly simple dashboard to give you real-time information about where your ads are landing and how you stack up against your competitors.  When your brand gets successful earned media coverage—be it on local television or in the far reaches of the world—Teletrax alerts you to brand exposure that otherwise would be impossible to find

Features and Benefits

  • Discover improved ROI by knowing the global reach of your earned media and sponsorships
  • Get intelligent data on how your television campaign is progressing in real time
  • Know instantly when your competition is putting new creative on television and where it’s running

Agencies / Trading Desks

If TV is the KING of advertising media, digital is the QUEEN, and behind every great king there is even a greater queen.

There is a tremendous opportunity to break through clutter and amplify your clients’ TV spots with a timely and synchronic message on digital (mobile/social/display). TV-synced ads on mobile, social and display give you a way to interactively reach those consumers watching non-interactive TV in real time and at scale.

SyncNow

SyncNow platform automatically identifies commercials on TV, in real time and at scale. We use our global TV monitoring network to scan the actual broadcast video for advertisements as they air. Upon identification of a TV ad, we send a trigger to the agency’s bidding and ad placement platforms. These platforms then bid in real time for inventory on social, mobile and online.

Our platform bridges the gap of between TV and digital. By bridging this gap, we create a relationship between TV and digital that has never existed before—one that provides brands with the opportunity to re-engage with their audience and amplify their brand message

Features and Benefits

  • Integrated with leading DSP/RTB platforms
  • In case we are not integrated with your preferred DSP/RTB platform: it’s easy to integrate
  • TV monitoring network with global footprint
  • The world largest independent advertisement database
  • Simple business model
  • Rich metadata and reporting

Your clients spend millions on television advertising, but the speed of analytics for television spends always seem antiquated compared to digital. As an agency that is finally breaking down the walls that separate TV and digital, you deserve to have instant information for your clients.

Teletrax

With the convergent marketplace evolving into a reality, television is becoming even more of a data-driven and real-time business.  Teletrax instantly delivers the data about what is happening on television.   With a full reach across many global and all US-television markets, the easy-to-use dashboards in Teletrax show you everything that is happening with your campaigns, as well as how competing campaigns are performing.  Now your television metrics can be as fast and comprehensive as their digital counterparts

Features and Benefits

  • Give your clients digital-level speed and robustness of data on television performance
  • Ability to perform fast analysis on your campaigns with simple tools giving you one-click reports
  • Improve your planning with access to real-time data for over 5,000 brands running on over 2,100 television channels

Ad Tech Platforms

The next step in digital engagement and performance: TV-synchronized ads.

You spent years building your state-of-the-art advertising & analytics platform. Synchronic engagement for television advertising makes your platform work harder: it bridges the gap between digital and TV. Break through clutter and amplify your clients’ TV spots with a timely and synchronized messages on digital (mobile/social/display).

SyncNow

The SyncNow platform automatically identifies commercials on TV, in real time and at scale. We use our global TV monitoring network to scan the actual broadcast video for advertisements as they air. Upon identification of a TV ad, we send a trigger to the agency’s bidding and ad placement platforms. These platforms then bid in real time for inventory on social, mobile and online.

Our platform bridges the gap of between TV and digital. By bridging this gap, we create a relationship between TV and digital that has never existed before—one that provides brands with the opportunity to re-engage with their audience and amplify their brand message.

Features and Benefits

  • Fire hose of TV ad triggers is easy to integrate (REST/Json interface)
  • TV monitoring network with global footprint
  • The world’s largest independent advertisement database
  • Simple business model
  • Rich metadata and reporting

Direct Response

Take action using reliable data to improve response for your advertisers

As a direct response marketer it is important to get fast and accurate data on your campaign in-flight. Once your ads play out on television, Teletrax detects the broadcast and feeds the data on every version of your ad to be combined with call center data to have immediate information on performance.

Teletrax

Since you don’t have time to manually check airplay across your campaigns you need to rely on your distribution and verification process to measure against the response from customers. Teletrax has been supporting hundreds of DR campaigns over the last ten years.

With easy integration into the most prominent ad distributors and analytics platforms, Teletrax is a trusted source to deliver indisputable evidence of television airplay.

Features and Benefits

  • Efficiently measure cost-per-lead against projections and goals.
  • Obtain precise, complete, auditable airplay data and make rapid adjustments to your campaigns
  • Streamlined process for watermarking and distribution through integration with the major distributors
  • Detection on over 1,400 US channels to cover your campaign
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