News tracking: Case Study
In a resource-constrained environment, news executives must make highly-informed business decisions that positively impact the majority of their clients.Read Now
The protection of content, and the ability to track it and its origins, is critical. The potential revenues expected from expanding video distribution channels are enormous… if it can be protected. To nip piracy in the bud, you have to identify its first seed.
The video content you produce informs the world of breaking news around the globe. In order to get proper credit for use of owned news footage, having immediate information is critical to effective monetization.
Teletrax is the only global TV analytics solution that can provide hard data on how news footage is being adapted across global television markets. With instant information in simple dashboards, Teletrax unlocks the ability to provide affidavits to media outlets with precise, independent confirmation that networks have used your content.
As a Sport League or a Team, your images are precious assets, which are at their top value during the game. These videos can be efficiently protected with forensic watermarking to remove pirate’s impunity and stop illegal on-line sharing which are harming your revenues.
High-speed internet changed the rules of piracy. Pirates can distribute high quality content with millions of users instantaneously, giving birth to a fast growing and borderless illegal re-streaming economy. Combined with internet monitoring, NexGuard forensic watermarking is addressing this new security breach and protects the PayTV industry.
NexGuard – PayTV embeds an imperceptible and non-removable unique identifier in the video signal received by set-top boxes during live broadcast or in the streams delivered via broadband. Legitimate use of the content is not limited, but consumers who abuse content by illegal distribution can be tracked and traced, while the game is still playing or even after the game.
It can be difficult to obtain complete data regarding the reach of event (re)broadcasts. Discover the true value games provide.
Teletrax automates the process of measuring television exposure of a sponsored event for original broadcasts, replaying sports highlights or news programs on a global scale. Live dashboards and daily alerts allow you to know precisely how much value your sponsorship provided to your brand.
Sports League and Teams
The evaluation of what sponsors get out of spending money on your events may be incomplete. With Teletrax, sports teams and leagues can uncover additional benefits to their sponsoring brands that may have gone undetected.
To provide a better valuation of events, Teletrax can provide a comprehensive picture of all broadcasts and rebroadcasts where games, matches, and tournaments have aired worldwide. By recognizing this extra exposure, television broadcasts can be more efficiently monetized.
Drive deeper connections with fans and maximize ad revenues.
ACR allows for creating powerful applications to engage with sport goers that will create amazing incentives to watch content and measure the stickiness as well as driving more recall rate to sponsors via sync’ed interactive content, product placement, merchandizing and relevant m-commerce applications during team events and even after in replay.
Second Screen applications enrich the content experience and improve the viewer engagement by introducing social and personal dimensions into audio-visual content. The technology provides essential features that dramatically increase the value of Second Screen applications.