Teletrax – TV-Synced Ads — ad wall: Case Study
real-time identification of ads aired on TV and signal triggerRead Now
Empowering cross-device marketing on a global scale
Amplify the effectiveness of the ads shown on your Social TV platform by syncing them to TV commercials, in real time and at scale.
The platform automatically identifies commercials on TV. In real time and at scale. We use our global TV monitoring network to actually scan the broadcast video for advertisements as they air on TV. After we identify a TV ad we send a trigger to the advertising agency’s bidding and ad placement platforms. These platforms then bid in real time for inventory on social, mobile and online.
Our platform bridges the gap between TV and Digital. We create a relationship between TV and Digital that has never existed before. It provides brands with an opportunity to re-engage with their audience and amplify the brand message.
Enable TV synced interactions on the Second Screen to dramatically amplify the performance of your content. Increase revenues from your content with powerful first and second screens interactions.
Second Screen applications enrich the content experience and improve viewer engagement by introducing social and personal dimensions into audio-visual content. Our technology provides essential features that dramatically increase the value of Second Screen applications.